Last updated: May 2026 — James Whitfield, Hirett
```htmlLast updated: January 2026 | Site: Hirett (hirett.co.uk) | Author: James Whitfield
At Hirett, transparency is something we take seriously. This page exists to give you a clear and honest explanation of how this website earns revenue, how that revenue model works, and why it does not compromise the integrity of the reviews and recommendations you find here. We believe you have the right to know this information before reading any of our content.
Some of the links featured on hirett.co.uk are affiliate links. This means that when you click on a link to a betting site or online casino featured on this website and subsequently register an account or make a qualifying deposit, Hirett may receive a commission payment from that operator. This commission comes at no additional cost to you whatsoever. You will not pay more for any product or service as a result of using one of our affiliate links.
Affiliate partnerships are a standard and widely used commercial arrangement across the publishing industry. They allow websites like Hirett to fund the research, writing, and maintenance required to produce detailed, up-to-date content for our readers.
Hirett maintains affiliate relationships with a number of licensed betting and casino operators. These relationships are governed by individual agreements that provide Hirett with a commission based on referred player activity. The specific terms of each arrangement vary by operator.
It is important to understand the following:
Every review published on Hirett is written independently by James Whitfield. James is a specialist in the UK gambling market with extensive practical experience evaluating betting sites, assessing operator licensing, analysing bonus terms, and testing user experience across desktop and mobile platforms. His assessments are formed entirely on the basis of merit, research, and hands-on testing — not on the basis of commercial relationships.
The existence of an affiliate agreement with an operator does not guarantee that operator a favourable review. Equally, operators with whom Hirett has no commercial relationship are still assessed and covered where relevant to our readers.
To ensure objectivity and consistency, James Whitfield applies a structured methodology to every review published on this site. Each betting site is evaluated across the following criteria:
This disclosure is provided in accordance with the guidelines of the Federal Trade Commission (FTC), the UK Advertising Standards Authority (ASA), and the Committee of Advertising Practice (CAP). Hirett is committed to meeting or exceeding the transparency requirements set out by these regulatory bodies.
If you have any questions about our affiliate relationships, our review process, or any other aspect of how Hirett operates, you are welcome to get in touch with James Whitfield directly through the contact page on hirett.co.uk. We are happy to clarify anything covered on this page.
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